Effective Date: February 20, 2026 
Last Updated: February 20, 2026

1. Who We Are

TRUELINE ROOFING LLC (“TRUELINE,” “we,” “our,” or “us”) is a veteran-owned roofing and exterior services contractor based in Winchester, Virginia. We provide residential and commercial services throughout Virginia, West Virginia, and surrounding service areas.

This Privacy Policy explains how we collect, use, protect, and share your information when you visit our website or interact with our company.

2. Information We Collect

We may collect personal and project-related information when you:

• Request a quote or inspection 
• Submit a form on our website 
• Call, email, or text our office 
• Schedule services or appointments 
• Sign a contract or service agreement 
• Communicate with our team 
• Interact with our website 

Information collected may include:

Contact Information 
• Name 
• Phone number 
• Email address 
• Property or service address 

Project Information 
• Property details 
• Scope of work 
• Photos, measurements, or documents you provide 
• Insurance claim information (if applicable) 

Technical Information 
• IP address 
• Browser and device type 
• Pages visited and site activity 
• Cookies and tracking data 

3. How We Use Your Information

We use your information to:

• Provide estimates and proposals 
• Schedule inspections and services 
• Communicate regarding your project 
• Coordinate materials, labor, and subcontractors 
• Process payments and warranties 
• Respond to inquiries or service requests 
• Improve website performance and user experience 
• Send service reminders, updates, or follow-ups 
• Maintain business records and comply with legal requirements 

TRUELINE ROOFING does NOT sell or rent your personal information.

4. Phone Calls and Text Messaging (TCPA Compliance)

By providing your phone number, you consent to receive calls and text messages from TRUELINE ROOFING regarding:

• Your service request 
• Appointment confirmations 
• Project updates 
• Follow-up communications related to services you requested 

Message frequency varies. 
Message and data rates may apply.

You may opt out of text messages at any time by replying STOP.

TRUELINE ROOFING does not send unsolicited marketing text messages without your consent.

5. Sharing of Information

We may share information only as necessary to perform our services or comply with legal obligations. This may include:

• Subcontractors and installation crews 
• Material suppliers and manufacturers 
• Warranty providers 
• Payment processors 
• Insurance companies (for claim-related projects) 
• Customer relationship management (CRM), scheduling, and communication platforms 
• Legal or government authorities when required by law 

All partners and service providers are expected to maintain appropriate confidentiality and data security.

6. Cookies, Analytics, and Advertising

Our website uses cookies and tracking technologies to:

• Analyze website traffic and performance 
• Improve user experience 
• Measure marketing effectiveness 
• Deliver relevant advertising 

These tools may include:

• Google Analytics 
• Google Ads tracking and remarketing 
• Meta (Facebook/Instagram) Pixel 
• Website performance and security tools 

Third-party platforms may collect information about your interactions with our website for advertising purposes.

You may disable cookies through your browser settings.

7. Data Security

TRUELINE ROOFING uses reasonable administrative, technical, and physical safeguards to protect your information from unauthorized access, disclosure, or misuse.

Access to personal information is limited to authorized personnel and service providers who require it to perform their duties.

8. Data Retention

We retain customer and project information as long as necessary to:

• Complete services 
• Provide warranty support 
• Maintain financial and business records 
• Comply with legal, tax, insurance, and regulatory requirements 

9. Your Privacy Rights

You may request to:

• Access the personal information we have about you 
• Correct inaccurate information 
• Request deletion of your information (subject to legal and recordkeeping requirements)

To make a request, please contact us using the information below.

10. Third-Party Links

Our website may contain links to third-party websites. TRUELINE ROOFING is not responsible for the privacy practices or content of those sites.

11. Children’s Privacy

Our services are intended for property owners and business representatives. We do not knowingly collect personal information from individuals under the age of 13.

12. Changes to This Privacy Policy

We may update this Privacy Policy periodically. Updates will be posted on this page with a revised effective date.

13. Contact Information

TRUELINE ROOFING 

Email: admin@truelineroof.com 
Phone: 540-664-9449 
Website: www.truelineroof.com